MaxNet Web Technologies Now on Technrotai

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Important for Designers:

• Every image name should reveal the image description. Ex: Company Logo should be named as “your company name.gif/jpg” Avoid using logo.jpg or img.jpg. If company name has more than 1 word separate the company name using underscore. Ex: Max web Team should be written as max_web_team_logo.गिफ
• While attaching an image into the design, there should be a div tag before the image and div id should have the main idea of what the image speaks। (if it is more than one word separate with underscore). Provide Alt text for each image attached to the design.If a new table is created then comment should be there at opening and closing tag indicating the table number.
• Reason for having this: The comments would be attached to this tag line indicating the idea of the content placed in that particular table।Avoid unnecessary creation of tables
• Avoid using the same image names again and again। Ex: Do not use img1 and img2 or logo1,logo2.Title of the page should keep changing from page to page for a better search facility.
• Do not copy and paste the title। If done so take some time to change it.Google claims the most effective sizes for click-thrus/Advertisements as 326x280, 300x250 (inline rectangle), 160x600 (wide skyscraper).
• Google allows 3 ad units maximum on any one page of your site। Having Ads on every page result in more click-thrus.Delete any unnecessary commenting before uploading.
• Do not take the back up of any file in the same folder। This would result in page repetition. This is bad for SEO.Google/Yahoo prefers light colors for the website. MSN/Alta Vista do not consider the color seriously
• Avoid busy backgrounds that obscure the text, Black color text is the best color for स्पिदेर्स
• Some spiders are programmed in such a way that 8 pixel fonts are seen as less important as 12 pixel fonts। Make the size of the content as 10 and heading contents as 12 to have a good crawl from the site.
• Bold text is more liked by the audience and crawler engines। If the size of the font increases 16 then there is a danger of search engine considering it as spam.The emotions and concepts that you associate with specific colors may differ from other people's associations, but there are themes that run throughout each color. Hëre are some: Red:Positive: Sense of power, strength, action, passion, sexualityNegative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge Yellow:Positive: Caution, brightness, intelligence, joy, organization, Spring timeNegative: Criticism, laziness, or cynicism Blue:Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and securityNegative: Fear, coldness, passivity and depression Orange:Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energyNegative: Ignorance, inferiority, sluggishness and superiority
• Do not pass more than 2 values from one page to other to generate any dynamic कंटेंट।
• Never hold a URL with session id। Most of the search engine spiders do not cache dynamic URLs with session Ids.
• As Search engines do not access the pages created dynamically, the only way to have the spiders observe the dynamic page is by giving static links in the table of contents page। Search spider stops if there is a ‘?’ in the link. Ex: www.rishteywala.com/anycategory?cat=1 then the value of cat keeps on changing dynamically. For this create a static html page and in the table of contents write all the html tags along with the product description.Write the individual dynamic page URL’s in robots.txt and then submit to search engine.
• We can increase the chances of indexing individual products or product categories by including good descriptions and descriptive links of a product on a static table of contents page।Avoid paging as far as possible, as Spider searches for items that are available on the first page. If paging is unavoidable, show the list of all page numbers that are available in the form of links. Ex: 1 2 3 4 5 6 7 8 9 Displaying 6 out of 9
• Remove any unused variable declarations in the कोड
• While retrieving any image from the database, do retrieve its altText and display it dynamically।
• Have some static content on top of the dynamic page so that robot can understand what the products are all about।Use Hyperlink buttons as far as possible; only use link buttons if there is any server side scripting.
• Write comments in aspx page if any grid controls or server controls are used, indicating why the grid/Control is placed? What are the type of products that are displayed in the grid?
• Avoid any error pages by giving a custom error page। Search engine black lists a website if there is a yellow screen indicating an error.Navigation from one page to other should be logical. Do not place any irrelevant pictures in any display pages.
• Place the image with its product name so that images are also ranked well in the search engine.

How Can A Website Break Into The Top Ten?

Search Engine Optimization (SEO) is an industry that has sprung up around the concept of helping their clients improve their rankings in the search engine results.
When you talk to SEO professionals, they generally point to a two-pronged approach to search ranking optimization. A website owner needs to optimize their on-site real estate for the search engines, and they need to build inbound links to their website.

On-Site Search Engine Optimization Basics

According to the search engine companies, there are more than one thousand calculations that determine how well a website will rank in their search engine result pages (SERP).
The Google engineers are fond of saying that if you build your website for human beings instead of search engines, then your website should rank well in their algorithms. To a certain degree, this is a good strategy.

Think about how magazines are constructed:

The Table Of Contents shows story titles, brief descriptions, and page numbers telling you where you can find a story.
On the story page, the title will be in big, bold font. Sometimes, the magazine will include a brief blurb about the story, in italics or font that is a bit bigger than the story font.
Pictures support the story with captions that further develop the story, by describing the picture.
Major subsections of the story have their own subheadings. And, the primary body of the story is in regular plain text, with only an occasional bolded or italicized word or phrase.
By analyzing the title and other large text on the page, a person who is flipping through the pages of a magazine can quickly assess the story content and make the decision as to whether they want to read the full story.
In the most simplistic way, this is how the search engines analyze a website content to decide which web page will best serve their users' needs.

On-Site Search Optimization Challenges:

The trick with on-site search optimization is that you must cater to multiple audiences on your website.
* You must provide simple navigation and an attractive interface to the human visitor;
* You must provide good sales copy to your human visitors, for the purpose of converting them from shoppers to buyers;
* You must provide text copy for the search engines to read; and
* You must optimize your content to help the search engines know what topics and keywords they should pay attention, so that they can give their users the right web page for the right search terms.

A web page that draws good search rankings is useless if the web page cannot convert the human visitor to a buyer. Many website owners get caught up in the process of optimizing a web page to get it to the top of the search results, and they forget that the human visitor knows where the Back Button is in his or her browser. Once your visitor has hit the Back Button, they will go to someone else's website and buy from them, instead of you.

Most website owners have the alternate problem. They consistently convert a significant number of visitors to buyers, but they have to rely on various forms of paid advertising to get visitors to their website, since they do not rank in the search engines.

Search Engine Optimization [SEO]

Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines.

A typical Search Engine Results Page (SERP) SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very noticeable changes to visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to visitors.

Search engine optimizers often offer SEO as a stand-alone service or as a part of a larger marketing campaign. Because effective SEO can require making changes to the source code of a site, it is often very helpful when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.